How to Define Your Brand Personality (and Why It Matters)
Your brand isn’t just a logo—it’s a personality. Discover how to define your brand’s identity with our Hack-a-Brand worksheet and create a personality that resonates with your audience.
Which social media package suits your business needs?
Ignite your brand's online presence with our tailored social media packages, designed to conquer your budget and timeline. No hidden fees or surprise expenses.
How to dump your agency & expensive insourcing
Break free from unfulfilling business relationships💔 It's time to say goodbye to agency or in-sourcing partners who don't speak your brand's love language.
The workplace battleground: employee mental health
Today's organisations must operate as living, breathing entities that prioritise people first and foremost. This demands a shift towards emotional vulnerability, empathy, and greater sensitivity to teams.
Advantages of working with South African creative talent
The advantages of using South African talent to outsource your marketing and take your business to the next level. With great quality output and competitive pricing, Africa has the skills and talent.
Light a spark of change: illuminating earth hour campaign ideas
The 22nd March 2024 marks Earth hour. This is the time that we globally stand together and take only 60-minutes united internationally to go beyond the hour and support global change.
5 communication Inspirations for the tourism & hospitality industry
Whether you're in search of local or international travellers this coming season sculpt communications that speaks to travellers' individuality and purpose. Our latest article shares 5 marketing ideas to package tourism differently in the coming holiday season for local and international guests.
The power of purpose: why people rally behind purpose-filled brands
In a world saturated with relentless advertising and endless choices, consumers are no longer content with just superficial offerings. They demand more – they crave purpose.
Research, insight, marketing & strategy
In the relentless battleground of the business world, standing out from the crowd is not just an option – it's a strategic imperative. To navigate the treacherous landscape, businesses must arm themselves with a trio of powerful weapons: research, marketing, and strategy.
Marketing tactics from the Playing field
Rugby team France vs South Africa on rugby field. Rugby stadium on abstract background for Quarter-final of international championship.
Sancia Dos Santos joins autonomous
Autonomous Republic brings on Sancia Dos Santos 'Delport as its new creative executive director. 'Delport returns to the agency after four years of heading up the digital, content and creative team in an EMEA public relations agency.
When NOT to use social media
Social media is a great tool to use to reach your audience, get your message out there and grow your audience as well as your business profile. But why is yours not working?
Once upon a logo
Your logo will probably be the first interaction you have with the public. It should show that you deliver a quality service and visually convey your purpose. A logo communicates ownership, quality and values. Its goal is to be imprinted in the hearts and minds of your clients.
Kipling’s Checklist
Six honest men to help you crystallise your brand and sell better. The key to thinking creatively is to keep asking questions. knowing what questions to ask, and remembering to keep asking them, is the tricky bit.
Why design thinking is key to Innovation
Design thinking emerged as a process for producing new and sleek technology and products. Over time, it has become a common approach in both the public and private sectors for projects worldwide.
6 Types of marketing videos
Today, netizens watch more video content than ever. Content marketing has undergone a paradigm shift throughout the 2010s, marked by video content emerging as the most popular form of content.
How to define your target market
Your target market needs to be defined in order for your business to be successful. Even the largest companies in the world have defined target markets. You have to ask why is that?
Lessons in advertising from Santa of the South
Why should you advertise? Does it work? Learn from a legend, strongman, and a storyteller that did marketing in the most authentic way.
stay in the know
Stay up to date with the latest trends, stories, and monthly campaign ideas from our team. We also offer free downloads. Whether you're a marketing director or a brand manager, there's always something that can inspire you or your current creative partner.