5 communication Inspirations for the tourism & hospitality industry
As March approaches, we stand poised on the precipice of yet another holiday season, ready to blaze trails of success that will leave our competitors quaking in our wake.
Let’s us explore #5 blazing ideas that will set the South African tourism and hospitality industries alight this holiday season.
#1
Rock the Road
Why restrict your business to a brick and mortar establishment when the beauty of South Africa's highways and byways calls out to be explored by adventurous travellers? Set your brand apart by crafting a one-of-a-kind road trip, featuring jaw-dropping sights, exciting pit stops, and endless possibilities for discovery. A customised iteneray and map can create a perfect packaged experience for local and global travellers. Road trips allows for you to partner with other hospitality and tourism businesses to share the holiday influx into an exclusive experience that will be remembered and 5 star rated by all.
#2
Resistance, Rebellion, and Revolution
The spirit of defiance has always run high in the South African nation, and the holidays present the perfect opportunity to harness it. Craft an edgy and mysterious campaign that challenges local and international travellers to unleash their inner rebels, inviting them to engage in adventures that break the mould. Be bold and daring, for it is in the realm of the unknown that South Africa's truest colours shine. Consider hidden gems from local restaurants, cultural immersions and unique adventure that would appeal to travellers adventurous side.
#3
The Great South African Safari
The epic story of the African Safari is woven into the very fabric of our cultural identity, making it a must-have experience on every traveller's bucket list. As Ambitious forward-thinkers, let us take the road less travelled and innovate beyond the conventional concepts of Safari adventures. Celebrate the ceremonial tradition of connecting with nature, inspiring wanderlust and diversify the Safari experience to boost post-holiday season sales. Consider how you can tie photography experiences for the snap happy traveller experience or more of an educational safari ride with the drivers that allows for the traditional safari to re-ignited.
#4
The Wine Route Wonders
Wine tasting has always been à la mode during the holiday season, but this year, let's push the boundaries. Design a trail of one-of-a-kind experiences, including exclusive tastings, private tours, and personal winemaking classes. Go all-out in setting your brand apart from the competition and inspire your guests to never just taste, but to indulge in an unparalleled wine experience.
#5
The Beach House Boogie
As the waves of the Indian Ocean crash upon our shores, so the call of the beach grows louder. This season, harness the power of the coast with a campaign that takes travellers beyond the sand into an adventure that will thrill their souls. Offer luxurious accommodation where guests can immerse themselves in the tranquil beauty of the beach, each experience designed to be an extension of the brand's message and the guest’s personality. Consider beach experiences from picnic’s, guided educational hiking trails and sustainability tours.
A Battle Against Mediocrity
Mediocrity is the enemy of progress and innovation. Purpose-filled brands refuse to settle for the ordinary. They challenge the status quo, disrupt industries, and dare to venture into uncharted territories. By embodying a purpose, these brands communicate their commitment to pushing boundaries, creating products and experiences that defy expectations and leave a lasting impact on their customers. If you are looking to enhance your tourism and hospitality communications and marketing contact us and lets partner together to turn your destination into the next top 10 on the must see SA list of destinations.
