new strategic brand positioning and identity

background

Respublica is South Africa’s leading developer, owner and manager of student accommodation from Redefine Properties. Their student residences provide an ecosystem for living and learning that is clean, modern and conducive to the academic success of our students.

Respublica provides fully-serviced residence halls that offer apartment-style living. Their residences are near to campuses, very safe and offer a full complement of student facilities (including free Wi-Fi, TV rooms, computer centres, study centres, gymnasiums, swimming pools, laundries and outdoor living). At the same time, their house rules ensure a harmonious environment with the appropriate balance of work and play for all residents.

To make our stakeholders prosper, Respublica keep on investing in people who share our values of integrity, innovation and dedication, so we continue to outperform expectations.

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creative solution

The Respublica brand was refreshed in 2020, and in collaboration with the agency, Brand Truth developing a new brand promise and strategic north-star. autonomous recaptured the brand with a refreshed logo and sub-campus logos to align with the brand’s campus cultures across South Africa, which all have a unique subculture and way of living. The new identity was rolled our nationally across branding, advertising and refreshed marketing elements across digital and on the ground branding.

creative