Bidvest Plumblink

unboxing Plumblink concept stores

overview

background

Plumblink sought to promote their new concept stores, which for the first time, displayed their products to customers, needing a unique marketing approach.

solution

Leveraging the online trend and excitement of 'unboxing' on social platforms, we conceived the "Unbox’d" campaign theme, emphasising that Plumblink was revealing something new and exciting. Taking cues from stickers and icons typical on packaging, we crafted a unique identifier to make the campaign stand out and resonate with the unboxing experience.

challenge

The key challenge was curating a campaign on a limited creative and ad spend. The team worked around this challenge by focusing all efforts on a strong key message and visual for the campaign.

results

The "Unbox’d" theme generated buzz and anticipation around Plumblink's new concept stores. The unique branding device based on packaging stickers ensured the campaign was distinct and memorable. With the innovative "Unbox’d" campaign by Autonomous Republic, Plumblink successfully introduced and garnered attention for their new store concept.

creative

  • Bidvest Plumblink Campaign

    Campaign Lockup

  • Social Media Campaign

    Poster and social media | Key Visual #1

  • Advertising campaign

    Poster and social media | key visual #2

  • Marketing Campaign

    Poster and social media | key visual #3

  • Outdoor campaign

    Outdoor billboard

  • broadsheet

    broadsheet

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