logo and brand identity development

background

Cleargroup is a Financial Technology (“Fintec”) group of companies based in South Africa. Their products are aimed to enable businesses to service their consumers with alternative payment and finance options. The Clear Group wanted to launch a new product under their portfolio - eLayBy, an electronic layby solution enabling businesses to offer the option for customers to pay set monthly prepayments for goods and services before delivery. This new offering would allow for many South Africans to purchase items they need when they need them the most, without the immediate financial burden.

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creative solution

autonomous created a full logo identity and visual language the team could use in-store and online to launch the new brand elayby in South Africa. The logo was inspired by both the ease of payment and the visual language, using a diverse set of colours to portray the multiple South African cultures.

creative